Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

W. Chan Kim is a South Korea-born business theorist and the current co-director of the Blue Ocean Strategy Institute at the Institut Européen d’Administration des Affaires (INSEAD) in France. He is the Boston Consulting Group Bruce D. Henderson Chaired Professor of International Management and a distinguished professor of strategy and management at INSEAD. He has taught at the University of Michigan Business School and has served as an advisor to several multinationals across the Americas, Europe, and the Asia Pacific region. He received the Nobels Colloquia Prize for Leadership on Business and Economic Thinking in 2008 and is currently Fellow of the World Economic Forum.

Kim graduated from the Ross School of Business and moved to France in 1992. His partnership with colleague Renée Mauborgne began with a co-authored article on value innovation, published in 1997 in the Harvard Business Review. Their subsequent publication, Blue Ocean Strategy, expands upon the concept of value innovation by presenting a practical model for its implementation. Both figure among the most influential management thinkers in the world by Thinkers50.